Vera Neumann — Legendary Designer

Vera Neumann — Legendary Designer
Vera at work, c. 1970s

Do you know who Vera Neumann was?  Perhaps your mother or grandmother owned a Vera scarf? Or maybe you bought some Vera dish towels from Crate & Barrel or a Vera scarf from Target not too long ago?  She’s an absolute legend in the world of textile design and her Printex printing plant was located right here in Ossining, at 34 State Street.

So settle in, tie a brightly hued scarf around your neck, and read on . . .

Born in 1907 in Stamford, CT, Vera was creative from the time she could hold a pencil.  The story goes that her father nurtured her talent by taking her to the Metropolitan Museum of Art every Sunday as well as hiring a sign painter to give her drawing lessons.  Vera went on to study at the Cooper Union and started out as a fashion illustrator and freelance painter of murals for children’s rooms.  (Wouldn’t THAT have been a thing to grow up with on your wall!)

She married her husband George Neumann in the 1940s and they became the power couple of textile design.  With her limitless imagination and his business acumen, they built a wildly successful and long-lived company.  Their first commission was placements for the B. Altman department store, with Vera screen printing the entire run on her dining room table.  After that, it was a race to keep up with demand.  

The post-WWII world complicated matters, and it became difficult to source fabrics.  An oft-repeated story is that Vera came across a stash of silk parachutes in an army surplus store and began screen printing her whimsical, colorful, ever-changing designs on silk and so created her iconic line of scarves.

Outgrowing one studio after another, Vera and George settled in Ossining, buying the former Smith-Robinson House at 34 State Street and fitting it out for their Printex plant.  (An 1810 Georgian mansion, it’s still standing today, barely, and is one of the few remaining buildings in Ossining built with prisoner-quarried Sing Sing marble.)

34 State Street, Smith-Robinson House/Printex
Courtesy of the Westchester County Historical Society

With their living space and office right next to the plant, Vera’s reputation and creativity thrived.  

Vera and George Neumann in the design studio of Printex. Photo by Gottscho-Schleisner, Inc. (1951), from the Library of Congress
The Living Room
Photo by Gottscho-Schleisner, Inc. (1951), from the Library of Congress

Look at that shiny wood floor! And that fireplace!

The printing plant
Photo by Gottscho-Schleisner, Inc. (1951), from the Library of Congress
The office suite of Printex
Photo by Gottscho-Schleisner, Inc. (1951), from the Library of Congress

How fabulous was this?  River views and no commute? Wood floors and fireplaces? And just look at the Georgian decoration around those doorways! I wonder if any of it survives today?

The Printex company employed many Ossiningtonians.  Dr. George Hill, their neighbor at 30 State Street, provided medical services to Printex employees.  He also helped connect young people with jobs there.  Local artist Donna Chambers was one of them, and the training and inspiration she received no doubt helped inspire her to become a professional artist who creates remarkable quilts and jewelry today. 

And here’s just a tiny selection of Vera designs, from a 2015 exhibit at the Alexander Gray Gallery in New York:

If we were going to play six degrees of Vera Neumann, we can connect to President Harry S Truman and First Lady Bess Truman, who chose Vera’s Jack-in-the-Pulpit design (below) for the upholstery in the White House solarium. 

Jack-in-the-Pulpit design – note, the shadows are part of the design. It is one of Vera’s most popular, in active use from 1952 to the mid-1980s – a remarkable run!

We can also connect to Marilyn Monroe. who famously wore nothing but a Vera in her last photo shoot (with photographer Bert Stern.) I’d love to post a Marilyn photo here, but I can’t afford the rights, so here’s a link to a photo instead.

But one of the most admirable things, I think, about Vera Neumann is that she kept her price point low enough so anyone could own a Vera. While other designers charged upwards of $25 a scarf, Vera’s averaged from $2 – 10. (Remember inflation! $25 in the 1960s is about $250 today.)  “I don’t believe only the wealthy deserve good design,” she said and meant it.  And her inexhaustible creativity meant that the market was never saturated with the same thing, so even these “cheaper” scarves were unique and special.

In the 1950s, as their family grew, George and Vera decided to build their dream house, reaching out to the leading architect of the day, Marcel Breuer.  On their plot of land at the top of Finney Farm Road in Croton, with magnificent views of the Hudson and beyond, Breuer’s modernist design is a triumph.  Still standing, and recently restored, it was on the market in 2020 for $4.2 million. Take a look here and here.

Vera and George travelled widely and collected art – Alexander Calder (who briefly lived in Croton as a child) was a close friend, and the Neumann lawn was decorated with a large Calder sculpture, a gift from the artist.

In the 1960s, the company branched out into clothing and home textiles, and sales skyrocketed. Here are a few outfits I plucked off Ebay/Pinterest:

And here are some home goods items:

Ooh, I’ll take one of each please!

Sadly George died in 1960 and Vera sold Printex in 1967, though she remained active as a designer and board member for decades.

Vera Neumann in her Ossining studio, c. 1974

She lived in her beautiful home with her dachsunds and cats, swimming daily in her indoor pool until 1981, when she moved in with her daughter in Ossining.  

Vera Neumann died in 1993, designing to the end.  An artist, a trendsetter, a savvy businesswoman, hers was certainly a life well-lived who brought joy to everyone who saw her designs. Check out more of her work here.

Edward Kemeys – Ossining Artist

This is my inaugural post as the Ossining Town Historian (yes, I was so appointed on January 1, 2023.)  

As such, I thought it appropriate to highlight an Ossining story (okay, Scarborough, but close enough for history.)

Sometimes I think one could easily play Six Degrees of Ossining – mention any person or any place in the entire world and you could connect it back to Ossining (or Scarborough or Briarcliff) in less than six degrees.  

First, for you runners out there, does this statue look familiar?

“Still Hunt” by Edward Kemeys
Central Park, NYC

If you’ve ever run a race in Central Park, you’ll be familiar with the steep hill, sometimes called “Cat Hill,” right after the Boathouse at about East 76thStreet.  It’s there, almost at the top, that you see this remarkably life-like panther crouched in the shadows on top of a rock to your left.  

The story I’m about to share delighted me and I hope you’ll find it just as interesting.

But let’s set the stage first — those of you who are familiar with Ossining might know of Kemeys’ Cove.  Today it’s a condo complex near the Jug Tavern and the Arcadian shopping mall.  But back in the day, it was homestead of one of the first European settlers in the area. (Watch this space for a post about the pre-European people who lived here.)

Just after the Revolutionary War, William Kemeys, a wealthy shipowner from Scarborough, England left the mother country due to his lack of enthusiasm for the Church of England and the social constraints he suffered from because of that.  He came to America looking for tolerance, acceptance and opportunity.  Taking a brief foray up the North River (as the Hudson was called in those days), he found a delightful spot in which to settle: “There he built a long low ceilinged English House of red brick facing south on the cove and called the place Scarborough after the English town from whence he came. The house was still standing about 1870 until the property passed out of the hands of Edward Kemeys, the great grandson of William Kemeys and was demolished.”[1]

Now, it’s this Edward Kemeys that concerns us here.  Born in 1844 in Milledgeville, Georgia (“during a sojourn of his parents to the South”[2]) to Abby Brenton Greene and William Kemeys.  Abby sadly died soon after Edward’s birth, and he spent much of his childhood on the Kemeys homestead in Scarborough, with his grandparents Judge Edward Kemey and Gertrude Bleeker.  

At the outbreak of the Civil War, our young Edward enlisted in the 65th New York Volunteer Regiment, eventually attaining the rank of Captain of Artillery.  Edward and the 65th served nobly at many battles,[3] Antietam and Gettysburg being perhaps the most well-known today.  

After the war, Edward studied civil engineering and helped survey Central Park.  But his heart wasn’t in it — he soon became interested in animal sculpture and went west to study animals (so the story goes) and then to London and Paris to learn how to sculpt.

Here’s a slightly more in-depth history on Kemeys and his work written by the NYC Parks Department[4]

“Still Hunt” was by no means his only famous sculpture – if you’ve ever been to the Art Institute of Chicago, you’ve seen his handiwork —  the two bronze lions at the entrance were sculpted by Kemeys.

One of a pair of lions at the entrance of the Arts Institute of Chicago
sculpted by Edward Kemeys

The Metropolitan Museum of Art in New York also has a number of his works on display – this one, called “Mutual Surprise” is one of my favorites:

“Mutual Surprise” by Edward Kemeys
The Metropolitan Museum of Art

Here’s a link to his New York Times obituary just because I like obituaries.  

I still do wonder why Edward let the Kemey’s homestead go.  Seems like it would be an idyllic spot for an artist.

But there you have it, from Ossining to Central Park to famous sculptor.  


[1] From a xeroxed history with no author information found at the Ossining Historical Society

[2] From the same xeroxed history with no author information found at the Ossining Historical Society

[3] See here for more:  https://civilwarintheeast.com/us-regiments-batteries/new-york-infantry/65th-new-york/

[4] https://www.nycgovparks.org/parks/central-park/monuments/1506

The Home of Berta and Elmer Hader, Nyack, New York

The Home of Berta and Elmer Hader, Nyack, New York

Hader house with car

Nyack, New York — Okay, so I didn’t run by here, but I DID bike by here, so that still seems in keeping with the theme of this blog.

I had the good fortune to be one of the first riders across the new Gov. Mario M. Cuomo Bridge Bike/Walk path.  (The path had officially opened the day before.)

Here’s a shot of it:

Cuomo

I rode from the Tarrytown side all the way over to the other side, and as I was biking through the picturesque town of Nyack, I remembered that Berta and Elmer Hader had lived here, so I needed to go find their house.

Who, I hear you asking, are Berta and Elmer Hader, and why should I care?

Well, they were popular and prolific children’s book writers and illustrators.  A husband and wife team, they met in San Francisco in the teens, married, and moved to Nyack, New York, because they thought that to really make it they had to be near New York City. Over a period of some years, they built this glorious stone house perched high on the hill overlooking the Hudson.  Big enough to accommodate many guests and their studio, they lived, worked and entertained here up until they died (Elmer in 1973, Berta in 1976)

Hader_studioBerta and Elmer Hader in their studio in Nyack, NY (Courtesy of Concordia University)

Here are some images of their work:

Here’s the cover of a book they wrote in 1944 about building their lovely stone house.  (It even got a review in the New York Times):

Screen Shot 2020-06-18 at 10.38.31 AM

Elmer also illustrated John Steinbeck’s first four novels – the story goes that Steinbeck saw the drawings for the book “Billy Butter” and was so impressed with it that he asked him to do the cover art for “The Grapes of Wrath.”

One of the things that strikes me about them, their work, and their house, is that it seems like they would have been magical parents.  However, tragically, their only child, Hamilton, died at the age of two from meningitis.  But Berta and Elmer soldiered on and brought joy to hundreds of thousands of children.

According to the research guide at the Concordia University Library, which houses an archive of their illustrations, the Haders once wrote this about their artistic philosophy:

“We write for children, not to preach, nor moralize, but to suggest that the world about them is a beautiful and pleasant place to live in, if they but take time out, to look. And perhaps in doing so, our young readers will develop an interest to save what is good of their world for others to enjoy.”

What a delightful and joyful way to approach the world, eh?

The Haders were active in their community, early supporters of the environmental movement, and committed pacifists (Elmer had served in WWI, though it’s unlikely he ever saw any action, leaving on a troopship for France as he did on November 10, 1918, the day before the Armistice.)

But I’m not going to lie – my interest in the Haders did not stem from books of theirs I read as a child.  No, my interest in them comes by way of Laura Ingalls Wilder and “Little House in the Big Woods.”

Little_House_in_the_Big_woods_easyshare

That’s a whole other post unto itself, which I will take up at the proper time, but let’s just say that Berta flatted with Laura Ingalls Wilder’s daughter Rose in San Francisco in the late teens.  It’s during this time that Berta met Elmer, a fellow artiste and a former vaudeville performer, and they all moved to New York to live in that epicenter of artistic poverty, Greenwich Village, in a converted stable at 31 Great Jones Street. (Well, I’m not sure Elmer lived with them there, but he was certainly in the picture by then.)

31 Great Jones Street

(Courtesy Google Maps Street View)

Berta married Elmer in 1919, and they moved to Nyack, New York.  This is their wedding photo:

Hader_wedding_-_MAIN_PAGE

(Courtesy of Concordia University)

Berta and Elmer would spend the rest of their lives in their eyrie at 55 River Road, watching the sun rise over the Hudson, and happily writing and illustrating books together.